C2PA for Creators: Why Content Authenticity Matters
Generative AI made image authenticity a problem. C2PA credentials give photographers tamper-evident provenance in every export.
Read essay
BYOS vs. Vendor Lock-In: The Hidden Cost
Most DAMs charge per terabyte and trap your files on their servers. BYOS keeps your storage and keeps software flat at $20/mo.
Read essay
AI Curation vs. AI Tagging: What Creators Actually Need
Most cloud libraries stop at auto-tagging. Whimsy uses AI to curate your portfolio, suggest client sequences, and speed up the edit.
Read essay
DAM for Creators: Why the $7B Industry Stalls
Most photographers still juggle Drive, Dropbox, and hard drives. Here's why the $7B DAM industry still doesn't serve creators — and what actually does.
Read essay
What Video Editors Actually Need from Cloud Storage
Editors don't need more free gigabytes. They need fast partial sync, proxy-friendly workflows, and a single source of truth that doesn't vanish mid-project.
Read essay